Building corporate social responsibility into strategy
Purpose: To explore how corporate social responsibility (CSR) can be effectively built into firm strategy. Design/methodology/approach: By drawing upon classics work in the field, this paper first offers conceptual discussion and then systematically develops a means of incorporating CSR into strateg...
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| Format: | Journal Article |
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Emerald Group Publishing Limited
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/35406 |