An increase in stimulus arousal has differential effects on the processing speed of pleasant and unpleasant stimuli
The arousal value of a stimulus influences its salience, whereby higher arousal should lead to faster processing. However, in previous research, participants consistently made faster valence judgments for low arousal, pleasant stimuli than for high arousal, pleasant stimuli. The speed of valence and...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Springer Netherlands
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/33137 |