A Study of the Relationship between Vanity Trait and Social Comparison

A Study of the Relationship between Vanity Trait and Social Comparison

The aim of this study is to investigate the relationship between vanity traits and social comparison among music fans. In-depth semi-structured interviews were conducted with 12-18 year-old adolescents in Taiwan. The results of this study show that: (1) fans with high level of concerns with their ph...

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Bibliographic Details
Main Authors: Huang, Y., Lin, Chad, Yang, Y., Huang, C.
Other Authors: Prof. Dimiter Georgiev Velev, University of National and World Economy, Sofia, Bulgaria
Format: Conference Paper
Published: International Proceedings of Economics Development and Research 2013
Subjects:
vanity traits
human brand
social comparison
Online Access:http://www.ipedr.com/vol67/002-CBETM2013-N00003.pdf
http://hdl.handle.net/20.500.11937/27565

Internet

http://www.ipedr.com/vol67/002-CBETM2013-N00003.pdf
http://hdl.handle.net/20.500.11937/27565

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