Optimal investment strategy on advertisement in duopoly
In this paper, we will investigate a duopoly competition issue in a commencing period of horizontal expansion. This is an important problem in marketing investment for new products in free market. First, we propose a new market model characterized by nonlinear differential-algebraic equations with...
| Main Authors: | , , , |
|---|---|
| Format: | Journal Article |
| Published: |
American Institute of Mathematical Sciences (A I M S Press)
2015
|
| Online Access: | http://hdl.handle.net/20.500.11937/25170 |