The impact of narrator age congruity on responses to a radio advertisement
This study assessed the impact of the congruity between the actual age of the participants and the perceived age of narrator voices upon responses to a radio advertisement for a fictitious university. Attribute transfer caused by stereotypical age perceptions provided the explanation for results ind...
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Published: |
Routledge
2011
|
| Online Access: | http://hdl.handle.net/20.500.11937/22428 |