Destination choice, service quality, satisfaction, and consumerism: International students in Malaysian institutions of higher education
This pilot study examines the pull factors influencing international students in selecting Malaysia as the host country and their perceptions of service quality in Malaysian institutes of higher education. It has been found that students from the Middle East countries came to Malaysia mainly due to...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Academic Journals
2011
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| Online Access: | http://www.academicjournals.org/ http://hdl.handle.net/20.500.11937/20874 |