Factors affecting acceptability of an email-based intervention to increase fruit and vegetable consumption

Background: Fresh Facts is a 30-day email-delivered intervention designed to increase the fruit and vegetable consumption of Australian young adults. This study investigated the extent to which the program was acceptable to members of the target audience and examined the relationships between partic...

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Main Authors: Kothe, E., Mullan, Barbara
Format: Journal Article
Published: BioMed Central Ltd 2014
Online Access:http://hdl.handle.net/20.500.11937/16199
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spelling curtin-20.500.11937-161992017-09-13T15:04:06Z Factors affecting acceptability of an email-based intervention to increase fruit and vegetable consumption Kothe, E. Mullan, Barbara Background: Fresh Facts is a 30-day email-delivered intervention designed to increase the fruit and vegetable consumption of Australian young adults. This study investigated the extent to which the program was acceptable to members of the target audience and examined the relationships between participant and intervention characteristics, attrition, effectiveness, and acceptability ratings. Methods: Young adults were randomised to two levels of message frequency: high-frequency (n = 102), low-frequency (n = 173). Individuals in the high-frequency group received daily emails while individuals in the low-frequency group received an email every 3 days.Results: Individuals in the high-frequency group were more likely to indicate that they received too many emails than individuals in the low-frequency group. No other differences in acceptability were observed. Baseline beliefs about fruit and vegetables were an important predictor of intervention acceptability. In turn, acceptability was associated with a number of indicators of intervention success, including change in fruit and vegetable consumption. Conclusions: The findings highlight the importance of considering the relationship between these intervention and participant factors and acceptability in intervention design and evaluation. Results support the ongoing use of email-based interventions to target fruit and vegetable consumption within young adults. However, the relationships between beliefs about fruit and vegetable consumption and acceptability suggest that this intervention may be differentially effective depending on individual’s existing beliefs about fruit and vegetable consumption. As such, there is a pressing need to consider these factors in future research in order to minimize attrition and maximize intervention effectiveness when interventions are implemented outside of a research context. 2014 Journal Article http://hdl.handle.net/20.500.11937/16199 10.1186/1471-2458-14-1020 BioMed Central Ltd fulltext
repository_type Digital Repository
institution_category Local University
institution Curtin University Malaysia
building Curtin Institutional Repository
collection Online Access
description Background: Fresh Facts is a 30-day email-delivered intervention designed to increase the fruit and vegetable consumption of Australian young adults. This study investigated the extent to which the program was acceptable to members of the target audience and examined the relationships between participant and intervention characteristics, attrition, effectiveness, and acceptability ratings. Methods: Young adults were randomised to two levels of message frequency: high-frequency (n = 102), low-frequency (n = 173). Individuals in the high-frequency group received daily emails while individuals in the low-frequency group received an email every 3 days.Results: Individuals in the high-frequency group were more likely to indicate that they received too many emails than individuals in the low-frequency group. No other differences in acceptability were observed. Baseline beliefs about fruit and vegetables were an important predictor of intervention acceptability. In turn, acceptability was associated with a number of indicators of intervention success, including change in fruit and vegetable consumption. Conclusions: The findings highlight the importance of considering the relationship between these intervention and participant factors and acceptability in intervention design and evaluation. Results support the ongoing use of email-based interventions to target fruit and vegetable consumption within young adults. However, the relationships between beliefs about fruit and vegetable consumption and acceptability suggest that this intervention may be differentially effective depending on individual’s existing beliefs about fruit and vegetable consumption. As such, there is a pressing need to consider these factors in future research in order to minimize attrition and maximize intervention effectiveness when interventions are implemented outside of a research context.
format Journal Article
author Kothe, E.
Mullan, Barbara
spellingShingle Kothe, E.
Mullan, Barbara
Factors affecting acceptability of an email-based intervention to increase fruit and vegetable consumption
author_facet Kothe, E.
Mullan, Barbara
author_sort Kothe, E.
title Factors affecting acceptability of an email-based intervention to increase fruit and vegetable consumption
title_short Factors affecting acceptability of an email-based intervention to increase fruit and vegetable consumption
title_full Factors affecting acceptability of an email-based intervention to increase fruit and vegetable consumption
title_fullStr Factors affecting acceptability of an email-based intervention to increase fruit and vegetable consumption
title_full_unstemmed Factors affecting acceptability of an email-based intervention to increase fruit and vegetable consumption
title_sort factors affecting acceptability of an email-based intervention to increase fruit and vegetable consumption
publisher BioMed Central Ltd
publishDate 2014
url http://hdl.handle.net/20.500.11937/16199
first_indexed 2018-09-06T19:33:28Z
last_indexed 2018-09-06T19:33:28Z
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