Consumer ethnocentrism vs. intercultural competence as moderators in intercultural service encounters
Purpose – This paper aims to explore the moderating effects of consumer ethnocentrism and intercultural competence on the impact of service outcome and perceived cultural distance, respectively, on interaction comfort and perceived service quality in intercultural service encounters. Design/methodol...
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| Format: | Journal Article |
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Emerald Group Publishing
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/16102 |