Cross-cultural differences in purchase decision-making criteria
Purpose – The main purpose of this study is to draw implications about simultaneous consideration of demographics, preferences and attitudes in understanding travel behavior decision criteria. Design/methodology/approach – Convenience sampling was used to collect data. In 2006 university students in...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing Limited
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/15579 |