An Integrated Framework for Managing eCRM Evaluation Process
Electronic Customer Relationship Management (eCRM) has received a lot of attention from researchers and practitioners over the last decade. The main objectives of this paper are to determine the key eCRM evaluation issues and factors as well as to present an evaluation framework for eCRM from th...
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Published: |
Inderscience Enterprises Ltd
2007
|
| Subjects: | |
| Online Access: | http://www.inderscience.com/ijeb/ http://hdl.handle.net/20.500.11937/13619 |