An analysis of the relationship between quality cues and quality attributes in the purchase of fresh produce by Malaysian consumers
Consumers’ preferences and the decision to purchase fresh produce from a retail store are based on a variety of quality cues. In the quality perception process, quality cues are associated with desired quality attributes (values). Malaysian consumers in the Klang Valley most often associate the appe...
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| Format: | Journal Article |
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International Society of Horticultural Science
2011
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| Online Access: | http://www.actahort.org/books/895/895_9.htm http://hdl.handle.net/20.500.11937/12759 |