How satisfaction modifies the strength of the influence of perceived service quality on behavioral intentions?
Purpose – The existence and form of interaction effects between service quality and satisfaction are still uncertain. The main purpose of this study is to examine whether satisfaction moderates the relationship between service quality and behavioral intentions. Design/methodology/approach – A struc...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing Limited
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/11620 |