Country of Origin Effects and Complimentary Marketing Channels: Is Mexican Wine More Enjoyable when Served with Mexican Food?

Country of Origin Effects and Complimentary Marketing Channels: Is Mexican Wine More Enjoyable when Served with Mexican Food?

Bibliographic Details
Main Authors: Janeen E., Olsen, Linda, Nowak, T.K., Clarke
Format: text
Language:eng
Published: Emerald 2002
Subjects:
Mexican wine,imported wine,country of origin bias,marketing channels,restaurant selection

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