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Use of a Test Market to Ensure...
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Use of a Test Market to Ensure the Success of a New Concept in the Public House Sector: A Case Study
Bibliographic Details
Main Author:
Genevieve, Parrish
Format:
text
Language:
eng
Published:
Emerald
1992
Subjects:
Brewing Industry,Catering,Marketing Concept,Marketing Strategy,United Kingdom
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