Advertising Budgeting — How Industrial Goods Companies Decide

Bibliographic Details
Main Author: D., Jobber
Format: text
Language:eng
Published: Emerald 1980
id 10.1108-eb001247
recordtype eprints
spelling 10.1108-eb0012471980-05-01 Advertising Budgeting — How Industrial Goods Companies Decide D., Jobber D., Jobber Emerald 1980-05-01 text text/HTML 10.1108/eb001247 https://www.emeraldinsight.com/doi/10.1108/eb001247 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Management+Decision&rft.volume=18&rft.issue=5&rft.spage=276&rft.epage=279&rft.issn=0025-1747&rft.id=info%3Adoi%2F10.1108%2Feb001247 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
description
author2 D., Jobber
author_facet D., Jobber
D., Jobber
format text
author D., Jobber
spellingShingle D., Jobber
Advertising Budgeting — How Industrial Goods Companies Decide
author_sort D., Jobber
title Advertising Budgeting — How Industrial Goods Companies Decide
title_short Advertising Budgeting — How Industrial Goods Companies Decide
title_full Advertising Budgeting — How Industrial Goods Companies Decide
title_fullStr Advertising Budgeting — How Industrial Goods Companies Decide
title_full_unstemmed Advertising Budgeting — How Industrial Goods Companies Decide
title_sort advertising budgeting — how industrial goods companies decide
publisher Emerald
publishDate 1980
first_indexed 2018-10-12T00:53:13Z
last_indexed 2018-10-12T00:53:13Z
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