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Positioning the Tata Nano (B)
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Positioning the Tata Nano (B)
Bibliographic Details
Main Authors:
Alice M., Tybout
,
Natalie, Fahey
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
New Product Launch,Brand Positioning,Aligning Marketing Mix with Brand Positioning,Forecasting and Managing Demand
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