Microsoft Corp.: Branding and Positioning .NET

Bibliographic Details
Main Authors:	Mohanbir, Sawhney, Brian, Buenneke, Lisa, Jackson, Lisa, Kulick, Nancy, Kulick, Evan, Norton, Erica, Post, Ran, Rotem
Format:	text
Language:	eng
Published:	Emerald 2017
Subjects:	Product Branding,Product Positioning,Brand Architecture,Sub-Branding,Ingredient Branding,Enterprise Software,Value Proposition Design,Technology Marketing

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