Documenting business-to-consumer (B2C) communications on Facebook

Bibliographic Details
Main Authors:	Linchi, Kwok (Lingzhi Guo), Feifei, Zhang, Yung-Kuei, Huang, Bei, Yu, Prabhukrishna, Maharabhushanam, Kasturi, Rangan
Format:	text
Language:	eng
Published:	Emerald 2015
Subjects:	Marketing,Facebook,Restaurants,Social media,Business-to-consumer communications,Longitudinal design

Similar Items