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Exploring the antecedents of preferential customer treatment by suppliers: a mixed methods approach
Bibliographic Details
Main Authors:
Lisa, Hüttinger
,
Holger, Schiele
,
Dennis, Schröer
Format:
text
Language:
eng
Published:
Emerald
2014
Subjects:
Buyer-supplier relationships,Preferential customer treatment by suppliers,Strategic supply management
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Description
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