Marketing internationalization: influence factors on product customization decision

Bibliographic Details
Main Authors:	Ailton Conde, Jussani, Eduardo Pinheiro Gondim de, Vasconcellos, James Terence Coulter, Wright, Celso Cláudio de Hildebrand e, Grisi
Format:	text
Language:	eng
Published:	Emerald
Subjects:	International marketing,Decision-making,Internationalization,Product customization

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