Impact of country of origin and word of mouth on brand equity

Impact of country of origin and word of mouth on brand equity

Bibliographic Details
Main Authors: Sri, Murtiasih, Sucherly, Sucherly, Hotniar, Siringoringo
Format: text
Language:eng
Published: Emerald 2014
Subjects:
Marketing,Consumer behaviour,Market research,Consumer marketing
id 10.1108-MIP-04-2013-0073
recordtype eprints
spelling 10.1108-MIP-04-2013-00732014-08-04 Impact of country of origin and word of mouth on brand equity Sri, Murtiasih Sri, Murtiasih Sucherly, Sucherly Sucherly, Sucherly Hotniar, Siringoringo Hotniar, Siringoringo Marketing,Consumer behaviour,Market research,Consumer marketing Emerald 2014-08-04 text text/HTML 10.1108/MIP-04-2013-0073 https://www.emeraldinsight.com/doi/10.1108/MIP-04-2013-0073 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Marketing+Intelligence+%26+Planning&rft.volume=32&rft.issue=5&rft.spage=616&rft.epage=629&rft.issn=0263-4503&rft.id=info%3Adoi%2F10.1108%2FMIP-04-2013-0073 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Marketing,Consumer behaviour,Market research,Consumer marketing
spellingShingle Marketing,Consumer behaviour,Market research,Consumer marketing
Sri, Murtiasih
Sucherly, Sucherly
Hotniar, Siringoringo
Impact of country of origin and word of mouth on brand equity
description
author2 Sri, Murtiasih
author_facet Sri, Murtiasih
Sri, Murtiasih
Sucherly, Sucherly
Hotniar, Siringoringo
format text
author Sri, Murtiasih
Sucherly, Sucherly
Hotniar, Siringoringo
author_sort Sri, Murtiasih
title Impact of country of origin and word of mouth on brand equity
title_short Impact of country of origin and word of mouth on brand equity
title_full Impact of country of origin and word of mouth on brand equity
title_fullStr Impact of country of origin and word of mouth on brand equity
title_full_unstemmed Impact of country of origin and word of mouth on brand equity
title_sort impact of country of origin and word of mouth on brand equity
publisher Emerald
publishDate 2014
first_indexed 2018-10-12T22:34:43Z
last_indexed 2018-10-12T22:34:43Z
_version_ 1614160785891655680

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