Universities and export market orientation: an exploratory study of UK post-92 universities

Universities and export market orientation: an exploratory study of UK post-92 universities

Bibliographic Details
Main Authors: Yousra, Asaad, T.C., Melewar, Geraldine, Cohen, John, M.T. Balmer
Format: text
Language:eng
Published: Emerald 2013
Subjects:
Universities,Export market orientation,Higher education marketing,International marketing managers,International students recruitment

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