A cross-cultural comparison of online behavioural advertising knowledge, online privacy concerns and social networking using the technology acceptance model and social cognitive theory

A cross-cultural comparison of online behavioural advertising knowledge, online privacy concerns and social networking using the technology acceptance model and social cognitive theory

Bibliographic Details
Main Author: Vanessa, Ratten
Format: text
Language:eng
Published: Emerald 2015
Subjects:
Social networks,Privacy,Online advertising

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