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Brand meaning cocreation: towa...
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Brand meaning cocreation: toward a conceptualization and research implications
Bibliographic Details
Main Authors:
Kieran D., Tierney
,
Ingo O., Karpen
,
Kate, Westberg
Format:
text
Language:
eng
Published:
Emerald
2016
Subjects:
Branding,Brand management,Brand meaning,Brand meaning cocreation,Cocreation
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Description
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