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Innovation as a key to strengt...
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Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing
Bibliographic Details
Main Authors:
Maria-Eugenia, Ruiz-Molina
,
Irene, Gil-Saura
,
David, Servera-Francés
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Loyalty,Relationship benefits,Relationship innovation,Retailing innovation
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Description
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