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Does anthropomorphism influenc...
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Does anthropomorphism influence customers’ switching intentions in the self-service technology failure context?
Bibliographic Details
Main Authors:
Alei, Fan
,
Luorong (Laurie), Wu
,
Anna S., Mattila
Format:
text
Language:
eng
Published:
Emerald
2016
Subjects:
Anthropomorphism,Other customers,Self-service technology (SST),Sense of power,Switching intentions
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