Embracing CSR in pro-social relationship marketing program: understanding driving forces of positive consumer responses

Embracing CSR in pro-social relationship marketing program: understanding driving forces of positive consumer responses

Bibliographic Details
Main Authors: Jiyoung, Hwang, Jay, Kandampully
Format: text
Language:eng
Published: Emerald 2015
Subjects:
Gratitude,Perceived value,Attitude,Emotion,Pro-social loyalty program

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