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Influence of e-WOM engagement...
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Influence of e-WOM engagement on consumer purchase intention in social commerce
Bibliographic Details
Main Authors:
Ali Sahabi, Yusuf
,
Ab Razak, Che Hussin
,
Abdelsalam H., Busalim
Format:
text
Language:
eng
Published:
Emerald
2018
Subjects:
E-commerce,Social marketing,Engagement,Electronic word of mouth,eWOM,Social networking
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