Distributor orientation and channel profitability for manufacturing-centered SMEs

Distributor orientation and channel profitability for manufacturing-centered SMEs

Bibliographic Details
Main Authors: Chiquan, Guo, Yong, Wang, Ying, Zhu
Format: text
Language:eng
Published: Emerald 2016
Subjects:
Customer satisfaction,Distribution channels and markets,Competitive intensity,Coordinative intensity,Distributor orientation

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