Analyzing media types and content orientations in Facebook for global brands

Analyzing media types and content orientations in Facebook for global brands

Bibliographic Details
Main Authors: Dae-Hee, Kim, Lisa, Spiller, Matt, Hettche
Format: text
Language:eng
Published: Emerald 2015
Subjects:
Social media marketing,Corporate communication,Social networking sites,Facebook,Brand management,Marketing communications

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