The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement

The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement

Bibliographic Details
Main Authors: Janne, Hepola, Heikki, Karjaluoto, Anni, Hintikka
Format: text
Language:eng
Published: Emerald 2017
Subjects:
Brand equity,Consumer brand engagement,Brand relationship,Formative measurement,Sensory brand experience

Similar Items