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Social presence and customer brand engagement on Facebook brand pages
Bibliographic Details
Main Authors:
Wimmala, Pongpaew
,
Mark, Speece
,
Leela, Tiangsoongnern
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Social presence,Thailand,Social media,Customer brand engagement,Facebook brand page,Lurkers,Smart IT devices
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