The influence of “Facebook friends” on the intention to join brand pages
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2015
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10.1108-JPBM-08-2014-0696 |
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10.1108-JPBM-08-2014-06962015-09-21 The influence of “Facebook friends” on the intention to join brand pages Mariola , Palazon Mariola , Palazon María, Sicilia María, Sicilia Manuela, Lopez Manuela, Lopez Facebook,Social network sites,Tie strength,Brand pages Emerald 2015-09-21 text text/HTML 10.1108/JPBM-08-2014-0696 https://www.emeraldinsight.com/doi/10.1108/JPBM-08-2014-0696 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Journal+of+Product+%26+Brand+Management&rft.volume=24&rft.issue=6&rft.spage=580&rft.epage=595&rft.issn=1061-0421&rft.id=info%3Adoi%2F10.1108%2FJPBM-08-2014-0696 eng Emerald All rights reserved. |
repository_type |
Digital Repository |
institution_category |
Foreign Institution |
institution |
Emerald |
building |
Emerald Repository |
collection |
Online Access |
language |
eng |
topic |
Facebook,Social network sites,Tie strength,Brand pages |
spellingShingle |
Facebook,Social network sites,Tie strength,Brand pages Mariola , Palazon María, Sicilia Manuela, Lopez The influence of “Facebook friends” on the intention to join brand pages |
description |
|
author2 |
Mariola , Palazon |
author_facet |
Mariola , Palazon Mariola , Palazon María, Sicilia Manuela, Lopez |
format |
text |
author |
Mariola , Palazon María, Sicilia Manuela, Lopez |
author_sort |
Mariola , Palazon |
title |
The influence of “Facebook friends” on the intention to join brand pages |
title_short |
The influence of “Facebook friends” on the intention to join brand pages |
title_full |
The influence of “Facebook friends” on the intention to join brand pages |
title_fullStr |
The influence of “Facebook friends” on the intention to join brand pages |
title_full_unstemmed |
The influence of “Facebook friends” on the intention to join brand pages |
title_sort |
influence of “facebook friends” on the intention to join brand pages |
publisher |
Emerald |
publishDate |
2015 |
first_indexed |
2018-10-12T20:09:36Z |
last_indexed |
2018-10-12T20:09:36Z |
_version_ |
1614151655411941376 |