How source of funds affects buyer’s judgments of price fairness and subsequent response

How source of funds affects buyer’s judgments of price fairness and subsequent response

Bibliographic Details
Main Authors: Adam, Nguyen, Juan (Gloria), Meng
Format: text
Language:eng
Published: Emerald 2016
Subjects:
Cognition,Moderated mediation,Price fairness,Consumer ethics,Experimental design,Consumer psychology,Behavioral pricing,Fair process effect

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