Customer–brand engagement and Facebook fan-page “Like”-intention
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10.1108-JPBM-02-2016-1102 |
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10.1108-JPBM-02-2016-11022017-04-18 Customer–brand engagement and Facebook fan-page “Like”-intention Tilo, Halaszovich Tilo, Halaszovich Jacques, Nel Jacques, Nel Facebook,Brand trust,CBE scale,Customer–brand engagement,Intention to “Like” Emerald 2017-04-18 text text/HTML 10.1108/JPBM-02-2016-1102 https://www.emeraldinsight.com/doi/10.1108/JPBM-02-2016-1102 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Journal+of+Product+%26+Brand+Management&rft.volume=26&rft.issue=2&rft.spage=120&rft.epage=134&rft.issn=1061-0421&rft.id=info%3Adoi%2F10.1108%2FJPBM-02-2016-1102 eng Emerald All rights reserved. |
repository_type |
Digital Repository |
institution_category |
Foreign Institution |
institution |
Emerald |
building |
Emerald Repository |
collection |
Online Access |
language |
eng |
topic |
Facebook,Brand trust,CBE scale,Customer–brand engagement,Intention to “Like” |
spellingShingle |
Facebook,Brand trust,CBE scale,Customer–brand engagement,Intention to “Like” Tilo, Halaszovich Jacques, Nel Customer–brand engagement and Facebook fan-page “Like”-intention |
description |
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author2 |
Tilo, Halaszovich |
author_facet |
Tilo, Halaszovich Tilo, Halaszovich Jacques, Nel |
format |
text |
author |
Tilo, Halaszovich Jacques, Nel |
author_sort |
Tilo, Halaszovich |
title |
Customer–brand engagement and Facebook fan-page “Like”-intention |
title_short |
Customer–brand engagement and Facebook fan-page “Like”-intention |
title_full |
Customer–brand engagement and Facebook fan-page “Like”-intention |
title_fullStr |
Customer–brand engagement and Facebook fan-page “Like”-intention |
title_full_unstemmed |
Customer–brand engagement and Facebook fan-page “Like”-intention |
title_sort |
customer–brand engagement and facebook fan-page “like”-intention |
publisher |
Emerald |
publishDate |
2017 |
first_indexed |
2018-10-12T20:07:19Z |
last_indexed |
2018-10-12T20:07:19Z |
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1614151511348084736 |