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Volunteering as a mechanism to reduce guilt over purchasing luxury items
Bibliographic Details
Main Authors:
Hyo-Jin, Jeong
,
Dong-Mo, Koo
Format:
text
Language:
eng
Published:
Emerald
2015
Subjects:
Luxury marketing,Consumer psychology,Consumption guilt,Indulgent choice,Moral licensing,Moral self-concept
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Description
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