The mediation effect of customer satisfaction in the relationship between service quality, service orientation, and marketing mix strategy to customer loyalty

The mediation effect of customer satisfaction in the relationship between service quality, service orientation, and marketing mix strategy to customer loyalty

Bibliographic Details
Main Authors: Solimun, Adji Achmad Rinaldo, Fernandes
Format: text
Language:eng
Published: Emerald 2018
Subjects:
Service quality,Customer satisfaction,Customer loyalty,Service orientation,Marketing mix strategy

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