Employing fuzzy ANP for ranking the personality of international brands in the sports shoe industry

Bibliographic Details
Main Authors:	Javad, Khazaei Pool, S. Mohammad, Arabzad, Sobhan, Asian, Milad, Fahimi, Reza, Verij Kazemi
Format:	text
Language:	eng
Published:	Emerald 2018
Subjects:	Decision-making,Brand personality,Fuzzy analytic network process (FANP),Sports shoe industry

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