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Web GIS to enhance relational...
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Web GIS to enhance relational capital: the case of general merchandise retailers
Bibliographic Details
Main Authors:
Raul, Baños
,
Gonzalo, Wandosell
,
María Concepción, Parra
Format:
text
Language:
eng
Published:
Emerald
2016
Subjects:
Relational capital,Knowledge management,Retailing,Information and communication technologies,Geomarketing,Web GIS
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