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Antecedents of word of mouth behaviour among female grocery shoppers in Iran
Bibliographic Details
Main Authors:
Patricia, Harris
,
Nasim Alsadat, Khatami
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Islamic marketing,Iran,Consumer behaviour,Word of mouth,The Muslim consumption pattern,Islamic retail,Islamic markets,Grocery retailing
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