“Like” and “Check-in”: how hotels utilize Facebook as an effective marketing tool

“Like” and “Check-in”: how hotels utilize Facebook as an effective marketing tool

Bibliographic Details
Main Authors: Kelly, Virginia Phelan, Hsiang-Ting, Chen, Matthew, Haney
Format: text
Language:eng
Published: Emerald 2013
Subjects:
United States of America,Hotels,Social networking sites,Consumer behaviour,Facebook,Consumer perceptions,E-Marketing,Marketing opportunities

Similar Items