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Effects of experiential stimul...
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Effects of experiential stimuli on customers’ responses
Bibliographic Details
Main Authors:
Seonjeong Ally, Lee
,
Miyoung, Jeong
,
Myunghee Mindy, Jeon
Format:
text
Language:
eng
Published:
Emerald
2016
Subjects:
Satisfaction,Behavioral intentions,Experiential marketing,Bed and breakfast industry,E-servicescape,Pleasure emotion
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