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Hotel social media marketing:...
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Hotel social media marketing: a study on message strategy and its effectiveness
Bibliographic Details
Main Authors:
Xi Y., Leung
,
Billy, Bai
,
Mehmet, Erdem
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Message strategy,Social media,Marketing effectiveness,Hotel Facebook page,Message content,Message format
Holdings
Description
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