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An investigation of mothers’ a...
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An investigation of mothers’ and tween daughters’ clothing preferences and purchase intentions toward a prosocial clothing company
Bibliographic Details
Main Authors:
Jennifer, Paff Ogle
,
Karen, H. Hyllegard
,
Ruoh-Nan, Yan
Format:
text
Language:
eng
Published:
Emerald
2014
Subjects:
Clothing,Consumer socialization,Tweens,Daughters,Mothers,Prosocial messaging
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