The evolving gift-giving practices of bicultural consumers

The evolving gift-giving practices of bicultural consumers

Bibliographic Details
Main Authors: May, Aung, Xiying, Zhang, Lefa, Teng
Format: text
Language:eng
Published: Emerald 2017
Subjects:
Acculturation,Chinese cultural values,Bicultural consumers,Chinese immigrants,Concept of the gift-giving process,In-depth interviews

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