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Developing a scale for the per...
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Developing a scale for the perceived social benefits of sharing
Bibliographic Details
Main Authors:
Ashleigh Ellen, Powell
,
Adrian R., Camilleri
,
Angela R., Dobele
,
Constantino, Stavros
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Online word-of-mouth,Viral marketing,Social transmission
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Description
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