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Motivations leading to custome...
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Motivations leading to customer citizenship behavior in services: scale development and validation
Bibliographic Details
Main Authors:
Laee, Choi
,
Sherry, Lotz
Format:
text
Language:
eng
Published:
Emerald
2016
Subjects:
Value co-creation,Services,Scale development,Customer citizenship behavior,Customer citizenship behavior motivation,Customer voluntary participating behavior
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