Sense, seize, reconfigure: online communities as strategic assets

Sense, seize, reconfigure: online communities as strategic assets

Bibliographic Details
Main Authors: David, Wagner, Matthias, Wenzel, Heinz-Theo, Wagner, Jochen, Koch
Format: text
Language:eng
Published: Emerald 2017
Subjects:
Case study,Dynamic capabilities,Online communities,Social media,Multiple-case study,Strategic management,Citizen community,Customer community,Digital strategy,Innovation community

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