The role and impact of firm’s strategic orientations on launch performance: significance of relationship orientation

The role and impact of firm’s strategic orientations on launch performance: significance of relationship orientation

Bibliographic Details
Main Authors: Minna, Matikainen, Harri, Terho, Petri, Parvinen, Anne, Juppo
Format: text
Language:eng
Published: Emerald 2016
Subjects:
Market orientation,Launch performance,Market-based assets,New product launch,Product advantage,Relationship orientation,Product orientation

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