Organizational buying decision approaches in manufacturing industry: developing measures and typology

Bibliographic Details
Main Authors:	Dubravka, Sinčić Ćorić, Ivan-Damir, Anić, Sunčana, Piri Rajh, Edo, Rajh, Nataša, Kurnoga
Format:	text
Language:	eng
Published:	Emerald 2017
Subjects:	Manufacturing industry,Typology,Business-to-Business marketing,Multivariate analysis,Organizational buying behaviour

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